Since being founded in 2000, Mantis World has been a pioneer in the field of sustainability. The mission has always be clear: to make beautiful clothes for people of all ages, that don’t cost the earth. To celebrate its 20th birthday this year, the company has had a makeover, launching a new website that allows customers to measure the environmental impact of their purchases along with fresh logos to reflect the company values.
Founder and CEO Prama Bhardwaj, who started the company in 2000, on getting to the 20-year milestone said: “Having launched at the start of a new millennium, it’s perhaps fitting that our 20th birthday coincides with these interesting times! I’m immensely proud of what we have achieved and grateful for the support of our customers and friends over the years and for those who are joining us on the next exciting part of our journey.”
Since the very start, sustainability and fairness have been at the centre of Mantis World’s ethos. The new site makes it easier than ever to learn about its story and ethics. Visitors can discover where Babybugz, Superstar and all the other ranges are being manufactured, and see where the raw materials originate from. The focus on issues around traceability and sustainability in the industry is higher than ever, and consumers naturally have plenty of questions on the subject. What the company has provided them with are clear, easy to access resources.
At the beginning of this year, Mantis World launched its impact calculator, a handy tool for helping customers discover the true environmental cost of their garments. These easy to understand metrics show the savings made by choosing organic – including water, energy and CO₂. The calculator is now available on every product page, adjustable by quantity to provide the most accurate data.
QR codes containing the same data, as well as a look into the supply chain, are now being rolled out across the whole range – conveniently located on the wash care label.
The company’s new logos reflect the core values that its brands were built upon – People, Planet and Profit. Truly sustainable businesses work by bringing prosperity to all the people involved in the process. Plus, we have a shared responsibility for looking after the planet we all call home. The three dots serve as the perfect reminder of those values.
2020 has been a turbulent year for everyone, but Mantis World is committed to its mission of creating beautiful, well made garments, and sharing with customers how we can all make a difference.