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The launch of the MagnaAcademy will aim to challenge the perceptions around water-based inks and the way they are used.
The academy has been developed to encourage more screen printers to explore and embrace water-based inks, and challenge the perceptions that the process is difficult.
The resource is made up of a number of courses that allow users to explore different Magna products and screen printing processes, as well as learning about colour matching and quality control.
The training programme uses comprehensive videos to give users more information about printing with water-based inks, which they will then be tested on before moving to the next module. The online training will be enhanced with bespoke face-to-face training at Magna’s Barnsley headquarters, where required.
Tom Abbey, executive chairman of MagnaColours said: “As the leading authority on water-based screen printing inks, MagnaColours felt a duty to help showcase the benefits and help our customers achieve great results every time. Although water-based inks have really come of age, the perception is that they’re somehow more difficult to use, or difficult to re-train for. MagnaAcademy addresses that problem in an engaging and thorough way. It shows printers how to get the best results from water-based inks and the full capabilities of our product range.
“Using water-based inks no longer means having to compromise on the quality of the results, and that’s what we’re trying to communicate to the textile printing industry. This initiative is set to broaden our opportunities across the world, including tailored courses for the important Central American market, whose requirements are often unique.”
