Launch into a universe of garment decoration

I2I_5921 (Large)FESPA Fabric is a show dedicated to providing an inspirational insight into new product launches, developments and innovations for the garment decoration and textile industry. FESPA’s divisional director, ROZ MCGUINNESS, answered some questions about the upcoming event.

Q. Who is FESPA Fabric aimed at?

A. FESPA Fabric is targeted towards business decision makers looking for the latest in print technology for textile printing and garment decoration, including: fashion retailers, graphic producers, T shirt printers, embroiders, graphic designers, interior decorators, marketers, print buyers, promotional product manufacturers and brand owners.

Q. Tell our readers why they should visit FESPA Fabric in Cologne. What can visitors expect to gain from visiting the show? What can visitors expect to take away from their visit to FESPA Fabric?

A. FESPA Fabric is one of four events under one roof at Koelnmesse in Cologne, Germany on May 18 to 22, including FESPA 2015 where visitors can learn more about screen and digital printing techniques, European Sign Expo for non-printed, traditional signage as well as Printeriors, a printed interior décor visual showcase.

FESPA Fabric will offer visitors a dedicated environment for garment decoration and textile printing. This year’s theme encourages visitors to ‘Launch into a Universe of Garment Decoration’.

Visitors to FESPA Fabric will have the opportunity to engage with international garment print and decorating manufacturers and suppliers, and get hands-on technical advice and training in garment design and production.

They will also be able to see the latest in apparel decoration technology from direct-to-garment print to screen print, inks and transfer equipment and roll to roll textile print machines from exhibitors including FESPA Fabric Corporate Partner Kornit Digital, as well as d.gen, M&R, Stahls and many more.

Q. What opportunities are there for visitors to expand their knowledge of the industry at FESPA Fabric?

A. As with all FESPA exhibitions, there is a dedicated educational programme for visitors wishing to expand their knowledge and learn how to diversify into garment decoration and printing.

The key educational elements at FESPA Fabric include the Garment Demo Area in the Education Hub and a dedicated conference programme.

Independent Screen Printing Consultant and FESPA favourite, Charlie Taublieb, will this year be joined in the demonstration area by other figures from the garment community to blend theory with valuable hands-on practical workshops, where visitors will have the opportunity to design and print their own T shirts. The tutorials will gradually get more technical throughout the week, so visitors can experiment with the technology while also benefitting from expert advice.

FESPA Fabric’s dedicated conference programme will include seminars on ‘Direct to garment printing – understanding the possible problems you can encounter’, ‘Profit trends within textile customisation’, ‘How to become a garment printer’ and ‘Image preparation for textile printing’. The seminars will all take place in the main FESPA Education Hub in Hall 8, and will give those looking to enter the world of textile printing or improve their current textile offering vital insight and advice on the whole spectrum of garment decoration, techniques and innovation.

Q. The show is 44% larger than FESPA Fabric 2013, what has contributed to this growth?

A. Growth for this year’s event is mostly down to the increased presence of digital textile suppliers. At the other end of the technology spectrum, we’re also seeing strength in numbers from our screen community.

The 44% growth in our floor space represents the value and demand many of our exhibitors see in this area. Garment decoration and textile print are rapidly expanding areas of the industry for print service providers, with many businesses still looking to enter this space. Interim results from FESPA’s Print Census show that 71% of our community see textiles for garment as a growing area for their wide format business, while 34% of participants specified that they look for textile printing capabilities when purchasing a new device. FESPA Fabric 2015 delivers the perfect platform to explore the relevant opportunities available.

DSC_9594Q. What new technologies will be demonstrated at the show?

A. At this stage, our exhibitors are keeping launch information very close to their chests, so for now all we can say is wait and see.

Q. How would you describe the screen printing industry at the moment?

A. Screen printing remains the dominant process for garment decoration. This can be seen in our exhibitor figures for FESPA 2015 as this year our screen area is 25% bigger than it was in London (2013).

FESPA’s heritage is in screen printing and to this day we still represent the big players in the market and will continue to do so. In many geographies, due to the economic differences, screen is still the central process, especially in relation to garment and textile printing.

At FESPA it’s our job to show the whole spectrum of wide format print, which includes the developments in screen as well as the innovations in digital technology.

Q. And, finally how would you sum up FESPA Fabric 2015?

A. FESPA Fabric 2015 will launch visitors into a universe of garment decoration. There will be a whole host of innovation, technology, educational content, hands-on workshops and major industry brands in both screen and digital print, for visitors to learn from and network with.

It is the destination for any visitors looking to expand their garment offering, or looking to diversify and enter this market.

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