Kornit releases Atlas Max with new Max technology for on-demand production

Atlas Max

Kornit Digital has announced today the release of its new Max technology, establishing a new standard for on-demand fashion and apparel production.

Max technology surpasses industry norms for retail quality on multiple fabric types and breaks new grounds of versatility with previously unattainable print applications, significantly expanding the reach of digital on-demand textile production into the centre of mainstream fashion and apparel.

A key feature of Kornit’s Max technology is XDi, which delivers revolutionary 3D capabilities for new, high-density graphic decoration that can simulate embroidery, vinyl, and heat transfer in a single, waste-free digital process. The new XDi, which is based on Kornit’s patents, allows fulfillers and brands to expand their offerings to include new-to-market, innovative decorations without the inefficiencies and cost of operating analogue technologies.

Kornit also debuted the ActiveLoad Automation technology, a new robotic system to significantly ease the burden of manual and labour-intensive media handling in the textile decoration industry. This increases total output per shift while ensuring minimal downtime and exceptional reliability. The new patent pending ActiveLoad Automation technology ensures continuous production and consistency, while decreasing human error and fatigue, regardless of employee experience and training, for ultimate results and best operational efficiency.

The first product with Max technology is now commercially available in the Kornit Atlas Max, a carbon-neutral, industrial-scale DTG production system, providing unsurpassed retail quality, exceptional colour-matching capabilities, and a wide, vivid colour gamut, with exceptional durability. The Atlas Max is delivered with the new XDi technology built in, for 3D printing capabilities. An upgrade to the Kornit Atlas systems will be available during the first quarter of 2022.

Omer Kulka, Kornit Digital CMO, said: “Kornit’s new Max capabilities bring sustainable on-demand production to the mainstream. We plan to roll out the Max technology to additional lucrative market segments such as team sports, athleisure, diverse categories of fashion, and home décor applications,.

“Kornit innovation arrives at just the right moment to match supply to demand – demand that requires freedom of design for self-expression, quality, and sustainable practices; and supply that expands on-demand capabilities enabling the direct-to-consumer vision.”

Ronen Samuel, Kornit Digital CEO, added: “There’s a growing realisation and acceptance that on-demand production is the answer to meet the demands of today’s consumer. Kornit’s Max technology defines the future of on-demand, sustainable textile production, and the future is here now. Max offers a rare sustainable symbiosis, more creativity, less waste. I am excited to experience what’s possible once the collective brilliance of our industry begins to create digitally, without limits. A world of opportunity awaits us.”

Monster Digital in the US beta-tested the new system. Scott Valancy, COO, said: “Our customers have a strong, growing need for retail quality and additional applications, and we are confident the Kornit Atlas MAX will equip us to meet that demand.”

To learn more please join a special industry event hosted in partnership with FESPA on April 28 and 29, 2021. More details can be found by clicking here.

  • Find out more about the new Max technology and the Atlas Max in the June issue of Printwear & Promotion

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