Printwear & Promotion The Total Promotional Package
Kornit Digital headed to London last week to disrupt the fashion status quo and host Kornit Fashion Week 2022 at the Freemasons’ Hall.
The event highlighted the power of digital production to transform an industry transitioning from the challenges of waste and overproduction to sustainable, efficient production.
The week kicked off on Sunday, May 15 with a stunning opening gala featuring designs by world renowned Manish Arora – produced on demand and sustainably with Kornit technology, supplemented by a virtual reality presentation that illuminates his creative process for attendees before connecting it to the physical realisation of those inspirations.
The following days offered spectacular runway shows combined with keynote and panel sessions by high-profile fashion industry experts addressing critical industry topics.
Ronen Samuel, chief executive officer at Kornit Digital, said: “Kornit is enabling the connection between the virtual world and brilliant, finished apparel, unleashing creativity in new and fascinating ways. This program offers a glimpse into a completely new experience, from the moment of inspiration to the moment a cherished garment arrives, satisfying and invigorating every creator, brand, producer, and consumer throughout the fashion value chain.”
VIP attendees were also invited to demo tours at the Kornit/Fashion Enter Fashtech Innovation Centre to observe the digital, sustainable, on-demand production experience – from inception to delivery of a finished garment, in real time.
