John Herrera teams up with Epson and wins Britain’s Top Designer

John Herrera’s design being printed on the SureColor SC-F9200

Fashion designer John Herrera has been voted Britain’s Top Designer 2017, following a successful partnership with Epson.

Mr Herrera works closely with Epson in the Philippines and is taking fashion to the next level through digital textile printing using Epson’s SureColor F-series dye sublimation digital textile printers.

For the Britain’s Top Designer competition and a runway show during London Fashion Week in February, he produced a 30-piece collection inspired by the Aguila, the protected Great Philippine Eagle.

He said: “This partnership is very exciting. There are so many things you can do with printing compared to just buying fabric. The feedback from the Britain’s Top Designer judges was fantastic – particularly about the incredible quality of the fabric.

“One said that the eagle designs that I had drawn and printed were so clear and crisp they appeared almost 3D.

“Digital printing with Epson technology has enabled me to experiment with fabrics and choose the very best for my designs. It’s been a dream of mine – and most designers in fact – to be in control of the whole design process: from producing the fabric design, to choosing the fabric and printing it and creating the finished outfit. Epson has enabled me to realise this dream and I’m not going back now.”

Mr Herrera adopts a no-waste, no plastic approach and puts a lot of importance on reducing waste in his work.

He added: “With digital textile printing, we only use the exact volume of fabric. Instead of wasting five yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric. Digital textile printing significantly cuts fabric wastage. Faster, more intelligent, almost zero wastage – that’s what Epson brings to the table.”

Epson’s digital textile printing technology is driven by the company’s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media producing outstandingly vivid and unique prints. Digital printing shortens turnaround time and enables printing in small volumes for customised prints, compared to traditional printing techniques, which require high volumes and long lead times. As a result, digital printing helps designers to achieve their artistic vision by translating their ideas to a range of fabrics quickly, easily and in the highest quality.

Phil McMullin, sales manager, Professional Graphics, concluded: “Epson digital textile printing is inspiring more and more haute couture designers to explore the creative and production potential that this technology enables. Now, designers are only limited by their imagination.”

Check Also

Roland DG unveils plans for new ‘nearly ZEB’ certified HQ

Roland DG Corporation has announced plans to relocate and consolidate its headquarter to Miyakoda and …

Madeira employee celebrates Silver Jubilee

The team at Madeira UK is celebrating as Gill Kilvington reaches her Silver Jubilee after …