James & Nicholson launches augmented reality app for partners

Download JN Augment for an enhanced user experience

James & Nicholson has launched a new augmented reality app called JN Augment, where all the favourite products of the last few years are brought to life.

Through the app product images are even more tangible and special experiences are created.

Tobias Seidel, head of marketing of James & Nicholson and myrtle beach, said: “With the app we will go a step further towards digitalisation and branding experiences. We would like to make our brands even more fashionable and perceptible for our customers.”

Best-selling classics and other highly appreciated favourites are given a new look by the augmented reality app. Users can download the app in the Apple App Store or in Google Play free of charge on their smartphone or table. The app on the digital device can be immediately started and the individual product pages of the catalogue can be scanned. Thus, users experience an unprecedented degree of interaction and are automatically referred to the online shop and product details.

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