Printwear & Promotion The Total Promotional Package
Trendy and colourful: the new Lookbook by James & Nicholson and Myrtle Beach is available now.
The new Lookbook offers retailers and their customers inspiration for trendy outfit combinations – for workwear as well as for leisurewear.
In both the printed and the digital version, the Lookbook shows a new, fresh imagery of the visual appearance. It is complemented by modern product ads and an image video of the two brands with.
Bright colours and fashionable, clean styles make a good pair. The Lookbook proves this by providing trend-conscious outfit suggestions with products from the sectors workwear and leisurewear by James & Nicholson and Myrtle Beach. The catalogue is supposed to give retailers marketing support and to inspire customers to buy new products or mix existing ones. The fancy styles in the Lookbook are based on the new imagery of the two fashion brands. As of now, the Lookbook is available in German and English in both a printed and a digital version.
Trendy outfit combinations with a large variety of colours
“It is the variety of colours that makes the products by James & Nicholson and Myrtle Beach fashionably combinable regardless of the product line,” explains Ingrid Strobel, graphic designer and responsible for planning the outfits as well as the photo shootings for the new imagery and for designing the new Lookbook.
“With the design of the depicted styles, we focused on crossover styles. Those are a current trend and especially well-suited for matching workwear and leisurewear.”
Creative image compositions speak for themselves: the products by James & Nicholson and Myrtle Beach are available in up to 42 different colours. The trendy looks convey vitality and energy. Who wants to get a better feeling for the outfit combinations can have a look at the image video on the new Lookbook. Selected styles of the new imagery have been featured in product ads since the beginning of the year.
The Lookbook includes outfit ideas for the categories Work, Casual, Lounge, Sports and French Chic – there is a suitable outfit for every taste.
For doing sports outdoors or in the gym, the JN737/ JN738 Ladies’/ Men’s Active Tanktop is the ideal choice. Apart from its sporty look, the tank top made of fine single jersey is breathable, moisture-regulating and quick-drying. Whether for leisure or working out: with nine different colours, the tank top can be mixed and matched in a variety of looks. A good example for crossover styles is the combination of the JN737/ JN738 Ladies’/ Men’s Active Tanktop with the JN1179/ JN1180 Ladies’/ Men’s Allweather Jacket. This turns a sporty outfit into a casual one.
For those who prefer to relax, the 8033/ 8034 Ladies’/ Men’s Lounge Hoodies made of organic cotton are the perfect choice for every day. When working from home, relaxing on the couch or going for a walk on a mild summer night: with their light oversize cut and the six soft colours, the hoodies are comfortable and chic. Matching pants and shorts are also available (8035/ 8036; 8038). Wearing the lounge pants in combination with the JN1175/ 1176 Ladies’/ Men’s Business Parka adds a chic touch to a cosy outfit.
A good choice for hot working days in summer are the Workwear Stretch-Bermuda-Jeans (JN871), which are the short version of the first jeans from James & Nicholson (JN875). They combine robust denim quality with a comfortable fit and plenty of freedom of movement. On top of that, they are made of organic cotton as well as recycled polyester. The hippest combinations of these and many other products can be found in the Lookbook.
