New protection and wellness products, writing instruments, eco-minded products and bags feature prominently in Goldstar’s new 40-page Season Promo Essentials catalogue.
This comes as the company adapts to the new business needs of the COVID-19 era by focusing heavily on health, protection and wellness to keep businesses promoting themselves while also keeping the public safe.
The important range of Protection & Wellness products includes four full colour pens with an anti-microbial additive (Simplicolour technology); four different masks, washable or single use only; one visor and three types of customisable hand sanitisers.
An outstanding innovation is Pentection Plus. Goldstar has selected five top-selling stylus metal pens and brought them together as its Pentection Plus collection. Pentection Plus offers businesses the facility to choose free individual name engraving on the pens, to enable organisations to help their customers and staff to feel more secure in the workplace by ensuring that employees use or touch only pens with their name. This will allow employees to stop using each other’s pens inadvertently, which will stop the spread of germs in the workplace. Goldstar will also offer a small fee for the option to have Pentection Plus pens double sealed in a polybag for extra protection.
Eight products are included to the Eco Minded range. Among them is the Bambowie Gift Set of a pen and pencil with bamboo barrels and coming in a sustainably produced box. There are also full-colour digitally printed pens (ColourJet technology), pencils, and notepads whose barrels and trims have been made partially from recycled plastic bottles, coffee materials and reclaimed wheat straw.
The new catalogue also features four types of bags (tote bags and foldaway bags) and two backpacks (cotton and polyester drawstring bags), which have been created using full Colourjet printers.
Colin Loughran, general manager of Goldstar Europe, said: “In our striking new catalogue, we have completely adapted our strategy and product range with many innovations to assist businesses in returning to work safely as protecting ourselves, each other and the planet is essential.”