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With a history rich in golfing heritage, Glenmuir is providing a firsthand insight into its past through an eight-part film.
The film follows the stories of team members covering product development, quality control, embroidery, finishing, marketing, UK and export sales and customer service which all take place from the brand’s Lanark headquarters.
Since its beginnings in 1891 Glenmuir has committed itself to creating golf clothing with great care, skill and dedication. The short films allow viewers to witness and hear firsthand the expertise and passion of Glenmuir’s team of craftsmen in Scotland, many of whom have been with the company for more than a decade.
Glenmuir’s managing director, Mikhel Ruia, said: “Glenmuir is one of the last remaining truly Scottish golf clothing brands having been crafting the finest golfwear since 1891.
“Our team are very proud of this 125 year legacy and we are delighted to be able to share the Glenmuir way through our film features which showcase the beautiful combination of passion, craftsmanship and care which goes into creating, marketing and delivering Glenmuir golf clothing.”
Following the success of the 2014 Ryder Cup where Glenmuir has been the European Ryder Cup Team Supplier of shirts and knitwear since 1987, Mr Ruia added: “We see ourselves as the team behind the team, knitting the European Ryder Cup Team together, with many of our staff members featured in the films having designed, produced and marketed the iconic shirt and knitwear combinations worn throughout Ryder Cup history ever since Europe’s famous first victory on American soil in 1987.”
The first feature film is called Product Design, Development and Innovation at Glenmuir and can be viewed by visiting www.glenmuir.com/design.
The remaining seven films are being released throughout the year in the run up to 2016 when Glenmuir will be celebrating its 125th anniversary.
