Scottish golfwear brand Glenmuir has launched its Spring Summer 2020 collection with a focus on sustainable performance fabrics and natural performance through the #GlenmuirCare campaign.
Glenmuir is a pioneer in golf clothing in natural fibres which are renewable and environmentally friendly. The new double mercerised cotton polos use a technical process which removes stray fibres from the cotton yarn and fabric resulting in lustrous silk like handle, luxurious drape and outstanding colour retention.
Seasonal knitwear looks strong, made from 100% pure combed premium cotton from renewable resources. Glenmuir’s signature 100% extra-fine Italian Merino wool, Touch of Cashmere and 100% British Lambswool which are all natural, renewable and biodegradable sees new SS20 colours added.
When making performance products Glenmuir’s factories ensure all chemical discharge from dyeing and manufacturing processes go through a waste water treatment management system which returns the discharge to its original water state before discharging back into the sea or river (pictured). This warrants Glenmuir performance polo shirts as Superior Performance made from active fabric which is highly functional with moisture wicking technology delivering breathability, UV protection, thermoregulation and enhanced freedom of movement.
Mikhel Ruia, managing director, said: “As a family business, Glenmuir in its 130 year history have always and will always remain committed to respecting all of our stakeholders whether that be customers, suppliers, partners, colleagues and the same goes for the environment. This ethos is at the heart of the Spring Summer 2020 collection producing high quality, functional and elegant products which are made using sustainable and renewable methods and craftsmanship. This ongoing commitment to the environment will be the focus of our #GlenmuirCare campaign.”