Printwear & Promotion The Total Promotional Package
Gildan’s brand American Apparel has been announced as the official printwear partner across 16 Live Nation music venues and six music festivals.
Jeffrey Cooper, vice-president marketing, Gildan Activewear, said: “We are excited to partner with Live Nation, the leader in the live music industry. Music is a passion point for our consumers and the live music experience provides us a unique and tremendous opportunity to connect with fans right across the US.”
The partnership official began on Memorial Day Weekend (May 25 to 27) at the Bottlerock Music Festival in Napa, California. American Apparel will leverage the power of live music to activate the iconic brand through VIP experiences, consumer-facing promotions, on-site activations, integrated social media campaigns and much more.
Shavonne Dargan, SVP, Live Nation media and sponsorship added: “Live music events have always been cultural destinations for people across generations. As a long-time trusted supplier to our merchandising teams, we are thrilled that they have chosen to partner with Live Nation and leverage our scale to introduce the American Apparel brand to our fans during powerful live moments.”
At these festivals consumers will be able to capture the rich memories of live experiences across a range of American Apparel’s iconic collection of tanks, tees, raglans and hoodies.
