GFORCE Sportswear is launching a brand new offering to the school sportswear market that will allow schools to be the brand.
The Leicester-based company, which has provided sports kit to the education sector across the UK for over 100 years, is now expanding its offering to include fully self-branded customised kit from their GFORCE Signature range.
GFORCE Signature will enable schools, and retailers alike, to create their own bespoke sportswear for their sports teams incorporating any preferred colours, logos and patterns. But to truly stand out from the crowd, the garments can now be fully customised with the individual school name, logo or branding incorporated throughout including the neck tape, neck labels, side seam labels and swing tags.
Simon Ward, group sales director for GFORCE Sportswear, said: “We’re really excited to be launching this new offering to the school market. We have been supplying school sportswear for many years, but the introduction of the GFORCE Sportswear brand in 2008 was a game changer for us. As GFORCE has continued to gain traction in the market and increase in popularity, now seems like the perfect time to offer something really unique to ensure schools can really make their mark on the sports field and that’s where GFORCE Signature comes into play.
“GFORCE Signature is a new initiative that offers something totally new in the school sportswear arena and will help differentiate our retailers’ offer. Schools can get their choice of kit with the unique addition of exclusive own branding at no extra charge. It will be available directly to schools but also to retailers who will have a choice of options about how the customisation will work as it can either be school only, retailer only or a combination of both.”