GFORCE Sportswear has renewed its association with England’s men’s roller derby team and has revamped their uniforms ready for the 2020 World Cup in July.
The sponsorship package includes 66 shirts for the squad, which have been designed with help from players and team manager Chrissy Andrews.
Ms Andrews said: “England will be going into their fourth World Cup and, having taken silver at each previous tournament, this time we’re going for gold.
“We are confident we have selected the best this country has to offer. The talent within our squad really is exceptional and we are very proud of all who have been selected.”
Still outside mainstream sport, many roller derby players have to fund their own kits and equipment; backing from GFORCE allows the England squad to put aside more cash for reaching the World Cup in St Louis, USA.
Ms Andrews added: “Support from sponsors with things like shirts or equipment make the sport more accessible for everyone, which is something we want to promote wherever possible.
“Specifically, the support we have received from GFORCE means we know we are going into the tournaments with reliable, high performance shirts that will help us play at our best.
“It’s important for a national team to lead from the front and present a squad that looks professional at all times, matching the standard of our gameplay.”
GFORCE Sportswear first became involved with English roller derby in 2017, creating a brand new uniform for the 2018 World Cup, which saw the team finish second.
The garments were printed using innovative dye sublimation; a process which effectively tattoos inks into the fabric, allowing complete customisation of colours, patterns and logos.
Group sales director, Simon Ward, said: “We are very proud to continue our association with the successful England side. Roller derby is such an exciting sport; one that the GFORCE team had come to be real fans of.
“It is always good to see GFORCE kit being used by a national team, and we look forward to working with England Men’s Roller Derby through 2020 and beyond.”