GeigerBTC rebrands to Geiger

In an exciting step for the promotional products distributor, GeigerBTC will now be known as Geiger.

Managing director, Vicky Kinasz, said: “We’re delighted to take this opportunity to evolve our brand further and to realign our value proposition. Since our acquisition in 2018, our business has developed for the better every single day. You may have noticed that we’ve let go of ‘BTC’ to further integrate with our parent division.

“That doesn’t mean that we’re letting go of our heritage as there’s no substitute for experience. Being now known as Geiger will further strengthen our position as a global industry leader with worldwide reach, supported by market-leading standards of service and compliance.”

Jo-an Lantz, president and CEO, added: “Our UK team has done a wonderful job of realigning their messaging and updating their visual appearance. It was a big decision, but we truly feel it was the right one. We’re just continuing to be better and stronger together.”

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