Geiger announces further European acquisition

Frank Murphy, MD of GeigerBTC, and David Tysall, MD of Response Marketing, shake hands on the deal

GeigerBTC, a subsidiary of Geiger, a multi-generational family owned and operated company in the US, has acquired York-based distributor Response Marketing as part of a continued expansion strategy to support clients in the UK and across Europe.

Response Marketing has been in business since 1999 and has gained a reputation as one of the most innovative promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of its ongoing strategy to support the needs of global customers in North America, Europe and worldwide.

Response Marketing, managing director, David Tysall said: “We are really excited to become part of the Geiger family, it’s a perfect marriage. Our expertise in marketing and innovation blends perfectly with Geiger’s huge knowledge and global infrastructure”

Geiger CEO, Jo-an Lantz, stated: “Response Marketing has a great reputation for creating innovative and outstanding marketing solutions for their clients. David and his team will bring a wealth of experience and enthusiasm to our UK colleagues.”

Frank Murphy, managing director of GeigerBTC, added: “We are delighted to have David and his team on board. We feel very fortunate to have found such an experienced and creatively driven partner to work with. Their location in the beautiful city of York means that more of our clients can now enjoy an even better, local service going forwards.”

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