Forever Sewing enters into partnership with Next

Laura Newman, founder of Forever Sewing, pictured at the Next launch

Forever Sewing, a personalised, matching family loungewear company, has entered into a partnership with high street retailer Next.

 The bespoke clothing brand, that is all handmade in Yorkshire, has made its classic loungewear and romper suits available to purchase on next.co.uk, in a range of colours, for both boys and girls, with the option to personalise in sizes ranging from 0-6 years.

The brand has taken the market by storm and now has a loyal fan base who love its quality embroidered clothing. Forever Sewing started life on founder Laura Newman’s kitchen table, before opening a shop in Rotherham. The partnership with Next sees the company take the next steps to success.

As a well-known household name which very much resonates with the Forever Sewing’s family-friendly ethos, the launch on Next online is a perfect fit. On the first day of trading over 100 orders were placed online.

Ms Newman said: “This journey has been crazy. Never did I think that from starting to sew at my kitchen table that we would have a beloved and successful brand. We’ve grown from a small hard-working team into a bigger team that is thriving, opened our very own Forever Sewing shop and now to top it off we can celebrate a partnership with Next!

“Next is a great store for us, as it embodies our family brand ethos and we felt it was the right and exciting next big step for us to take as a company. Last year was a great year for us, we have learnt so much and are continuing to grow, and now we’re looking forward to showing everyone what we have in store for the rest of 2020.”

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