On March 26, Fluid Branding announced the acquisition of Reflex Marketing and Promotions, combining forces to further grow the business and client base.
Having built a highly successful merchandise business over the last 25 years, owner of Reflex Marketing and Promotions, Jon Walke, said: “It’s been an amazing journey with Reflex, but with my co-director, Don Hinkins, retiring after over 40 years in the industry this was the perfect time to look to expand the company’s horizons, being part of the on-going success story at Fluid was a no brainer. I am just so delighted that we are now looking to an even brighter and more expansive future alongside all of the exceptional team at Fluid.”
The team will work day to day (when current restrictions allow) from the office in Brighton and this will add a south coast location to Fluid’s UK and European offices.
Kyle Scott, Fluid’s director of strategy, commented: “This is a great strategic acquisition for us. Reflex has consistently been regarded as one of the top 25 distributors of promotional products here in the UK and to have Jon and the team on board will add to our exceptional portfolio of clients and help further strengthen our award-winning team. We’re extremely excited to welcome them!
“As we see trends towards greater consolidation within our industry during these difficult times, we are currently looking for additional merger and acquisition opportunities. We hope to further bolster our position and offering within our industry in the near future.”
Miles Lovegrove, MD of Fluid, added: “It was evident from the very beginning of our conversations with Don and Jon, that they ran a great company at Reflex and their culture and values are very much aligned to that of our own. We are very excited to welcome Reflex to our Fluid family and are thrilled to be able to provide a platform for the team to grow and prosper within our company.”
Fluid Branding is one of the largest promotional merchandise distributors with offices in the UK and Europe, with ambitious growth and acquisition plans, both domestic and international. The UK-based company is also proud to be a B Corp, using business as a force for good, thinking beyond profit to make a positive difference to people and planet, leading the way in its commitment to becoming carbon net zero by 2030.