Falcon Promotions has been acquired by Fluid Branding, in a move that will lead to the company growing its existing customer base.
Owners of Falcon Promotions, Paul Peachey and Les Wright, built a successful merchandise business over the last 28 years, but they felt it was time for a change.
Fluid Branding brings to the table experience and resources in digital marketing, creative services and systems development.
CEO of Fluid Branding, Matt Franks, said: “Falcon Promotions was built around an acute focus on customer service.
“The majority of clients and staff within the business have been loyal to the company for many years. This is something we’ll ensure stays central to the future of the business.”
Paul Peachey will continue with Falcon Promotions in a management capacity for the foreseeable future, while Les Wright is take retirement.
Mr Peachey said: “This is a really exciting development for the Falcon team.
“We took our time to find the right company to take the business forward and look after both our staff and our clients. Fluid has an excellent reputation, along with the technical knowledge and systems that can really drive the business on”.
The combined resources will allow Fluid to improve its own offering through increased economies of scale. Fluid Branding has seen significant year on year organic growth for the previous three years, with a combined staff of 48, and 2015/16 revenue forecast for approximately £10m. The Fluid management team continue to seek opportunities to further scale the company.