‘Dare to Print Different’ is FESPA’s new message of inspiration to its print community, and the strapline for the multichannel marketing campaign for FESPA 2017.
The global print expo will take place at the Messe Hamburg in Germany from May 8 to 12.
FESPA divisional director, Roz MacGuinness, said: ““Dare to Print Different is a statement of our confidence in the entrepreneurialism of our global speciality print community.
“When printers head to FESPA 2017 in May, we want them to arrive with the ambition to explore and identify something that could expand their boundaries and give them fresh impetus. Every feature we incorporate into FESPA 2017 is designed to show PSPs the many avenues of opportunity available to them, and to leave them invigorated with new ideas to apply in their business.”
Dare to Print Different celebrates the rich technology and materials innovation that is always at the heart of FESPA, and its role in helping printers to fulfil their potential and differentiate themselves through new products and business models.
Like previous flagship FESPA events, FESPA 2017 includes three distinct zones devoted to screen, digital wide format and textile printing, encouraging printers and sign-makers to explore the full spectrum of applications including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping.
Ms McGuinness added: “We know that discovering new products is the primary reason that thousands of business owners and senior managers commit to visiting FESPA year on year. The Hamburg event will certainly fulfil those expectations, with many major vendors already signalling that FESPA 2017 will be their foremost product launch platform in 2017.”
While considering the new products on show, visitors can also maximise the value of their time at the event to support their investment planning by accessing the wealth of independent expertise within the free onsite educational programme.
In addition, FESPA’s active networking programme will help visitors to find peers who can share their own real-world experiences and guide their decision-making.