Event! Merchandising designs full product range for first Invictus Games

Fire, the event’s mascot, wears his uniform with pride
Fire, the event’s mascot, wears his uniform with pride

The first ever Invictus Games, for wounded, injured and sick servicemen and women, took place September 10 to 14 and Event! Merchandising was given exclusive event merchandise rights for the occasion.

The sporting event took place in venues made famous by the London 2012 Olympic and Paralympic Games. Over 400 servicemen and women from 14 nations took competed.

Event! Merchandising created and developed the full product range for Invictus, which was launched by Prince Harry in March. His Royal Highness is one of the many fans of the merchandise, having worn the shirt ever since. Even the event’s mascot Fire, a wounded ex-army detection dog, joined in the fun, wearing his uniform with pride when Prince Harry recently announced the British team.

The British team with Prince Harry
The British team with Prince Harry

The ‘I AM’ branding is a key concept, promoting the powerful message to use the power of sport to support rehabilitation, inspire recovery and for the public to support our Armed Forces.

Event! Merchandising has over 30 years’ of experience with particular expertise in providing bespoke merchandise and retail experiences at world class sporting events. The London-based company was an official licensee and event retailer for the London 2012 Olympic Games, having worked on designing the product range, supplied the staff, ran the epos and sold the products. Event! Merchandising is also official manufacturer and retailer for the Rio 2016 Olympic and Paralympic Committee casa Brazil Boutique.

Other previous or current major events that the company has been working with include The Brit Awards, The Rugby World Cup 2015 and the Queen’s Diamond Jubilee as well as work with brands such as Disney and Gucci.

For more information, visit www.eventmerch.com

Check Also

Soyang Europe acquires Josero to cement position in the print industry

Soyang Europe has announced its acquisition of Josero. By joining forces, the two companies will …

Nazdar celebrates 100 years with a new look

Nazdar celebrated the 100th anniversary of its foundation with the official launch of a refreshed …