International Women’s Day on Tuesday, March 8 marked the screening of The True Cost – a movie aimed at raising awareness of women garment factory workers subjected to modern slavery.
The True Cost is a story about the clothes we wear, the people who make them and the impact it’s having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The film explores the issues of an industry built on exploitation: from the cotton production to the garment workers who produce the clothes.
Filmed in countries all over the world, The True Cost features interviews with the world’s leading influencers including Stella McCartney and many more. This is an unprecedented project that invites us on an explosive journey around the world and into the lives of the many people and places behind our clothes. While the film’s focus is on fast fashion, the points raised are just as relevant (or maybe more so) to the printwear and promowear industry.
The screening was hosted by Dr Alessandra Mezzadri, a lecturer at SOAS University in London. Following the screening an animated panel discussion with Dr Alessandra Mezzadri, Livia Firth, Jessica Simor QC and Thulsi Narayanasamy took place.
Speaking at the debate, Prama Bhardwaj, CEO and founder of Mantis World, said: “The business of business is not just business! Companies can and should be responsible to account for their actions – we already do that financially and if businesses were made to reveal the environmental and social cost of operations just as they have to fill in a tax return the impact would be huge. If done correctly the garment industry has huge potential to benefit women in the global economy.”
The sponsorship raised by this event will go to support the work Asian Circle is doing in partnership with Oxfam to help the Adivasi tribal women in India and to challenge violence against women.
The True Cost is available to download or stream on Netflix, Amazon Instant, VHX and iTunes.