Essential expands into Europe with new division

Louis Georgiou, Essential’s operations director pictured on a recent visit to the new European operation in Romania

The Essential Group of Companies has expanded into Europe with its newest division, Essential Branding Europe (EBE).

While many businesses are still trying to navigate the complex EU-UK trade rules, EBE was set up as a solution for clients requiring ongoing seamless trade in Europe. In creating a European hub, Essential can offer frictionless, tariff-free trade between EU countries, faster delivery, enhanced knowledge of local markets and trading requirements, more competitive prices by reducing the cost and environmental impact of transport, plus a far greater opportunity for expansion into new markets.

Essential’s UK-based operations director, Louis Georgiou has a close working relationship with the workforce at EBE and visits the team at the new division based out of Romania regularly to oversee production.

He said: “It is vitally important that the Essential brand and reputation for offering the highest quality garments and first-class service is upheld on every single order, so I was absolutely delighted to visit our Romanian facility to oversee the first order for the World Rally Championship’s (WRC) garments being printed and distributed for our client DR1VA who specialise in supporting global brands with imaginative products and services. The highest standards of quality control mastered from over 24 years’ experience, ensure that all orders manufactured at Essential Branding Europe meet the exacting Essential standards and seamless service that our clients rely on us for.  We are recognised as leaders in our field and very pleased to offer this new service in 2022.”

Pawel Luczak, operations director for DR1VA, which has been working with Essential over for over 10 years, added: “The quality of service and merchandise that we experience from working with the team at Essential is second to none. Our first order manufactured at the new Essential European division has been delivered with the same care and attention as every other order historically manufactured in the UK. We congratulate Essential on launching the new division and thank you for the excellent top-quality order, executed and delivered on time as always.”

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