Eclectic, effortless, iconic

SF514 Unisex Drop Shoulder Slogan Top
SF514 Unisex Drop Shoulder Slogan Top

SF’s 2016 collection is inspired by city street style. Dress it up, dress it down, print on it, accessorise it; just wear it your own way. This year SF has added 21 new fashion-forward products, while improving many of your solid favourites with new colours and fabric mixes.

As always, you’ll find the modern finishes, flattering lines and feel good materials you’ve come to expect from SF.

Since so many customers are now looking for complete brand personalisation, all of the new styles feature an easy tear-out label. It just makes sense.

So what does SF have for you?

The buzz-word of the moment: Tri-blend – this fabric has quickly built a reputation in the market place for its comfort, resilience and drape. The new Men’s SF161 and Women’s SK161 Ts come in four modern and distinguished tri-blend shades.

Growing with current trends, the Feel Good Stretch T range now features heather colours too. Heather blue, heather navy, and heather red have been added to both Men’s SF121 and Women’s SK121; with the additional heather pink and heather purple also available for women. Missing surf blue? Don’t worry; SF has brought this colour back too. That’s 17 Feel Good colours now available (selected styles).

Not only can you enjoy the unique soft hand feel and modern fit of the Feel Good T and Feel Good Stretch V (SF122/SK122); now you can also Feel Good in the long-sleeved SF124 and SK124.

SF likes to pitch ahead of the curve, and knows its customers do too. The new SF271/SK271/SM271 Long Sleeved Baseball Ts for Men, women and kids (Skinni Minni, for boys and girls) is available in a range of colours and scores points for on-trend styling. The raglan contrast sleeve, shaped side seams and curved hems give a relaxed fit. Team up with the unisex SF511 Bomber Sweat with YKK metal zipper. In heavy weight brushed back fleece it’s the hot item from the high street.

If you need to make a statement, then you need look no further than the Unisex Drop Shoulder Slogan Top. The oversized SF514 offers optimal decoration surface for a logo or slogan. Garment-washed for a soft finish, and with its relaxed, retro fit – it’s the coolest trend that’s about to make waves in the UK. Watch this (78cm to 88cm shoulder-to-shoulder) space; it’s going to give printed Ts and college hoodies a run for their money.

Another style that SF is super excited about is the SK424 Women’s Reversible Work-Out Leggings. Yes, reversible. Solid black on one side, and with a cool abstract print on the reverse side; this style can be worn two ways. The flat-locked panel seams of the non-transparent, stretchy, bonded interlock fabric mean it’s a flattering style for dance and fitness groups who usually get their fashion fix from the high street. It’s also got a hidden coin-pocket in the waistband, because… you know…

Ever-inspired by retail looks, SF Men now offers two new fashion vests – SF232 High Neck Slash Armhole Vest (to match women’s SK232) and SF236 Muscle Vest in staple black, white and heather grey.

SM271 Long Sleeved Baseball T
SM271 Long Sleeved Baseball T

There’s also the new 100% cotton single jersey Fashion Polos (Men’s SF440, Women’s SK440) with narrow collar and placket for a more modern feel. For the coolest smart-casual look, there’s also the SF441 for men with its contrast jacquard collar and cuffs.

Another style update introduced for 2016 are the Slim-Fit Cuffed Joggers (SF425/SK425/SM425) for men, women and kids. A modern fit, with a modern drape – as seen across the high street.

Finally, SF’s favourite styles; SK064 Women’s Leggings and SK069 Retro Shorts are now available for kids too (SM064 and SM069). Two new contrast colours have been added to the women’s shorts and a French Terry style for men too (SF069, with side pockets).

Phew – did you catch all of that?

Check Also

Premium sweats for those early mornings and late nights

Early morning classes and late-night study sessions calls for premium sweats. Front Row’s latest addition …

When daylight fades you won’t

The TRA316 Tactical Hi-Vis bomber is perfect for the site. The waterproof and breathable design …