drupa, the world’s leading trade fair for printing technologies, will take place over nine days instead of 11 in 2021.
By doing so, it is responding to the wishes of the partner association VDMA (Printing and Paper Technology Trade Association) and many exhibitors to make the trade fair presentation more efficient and to concentrate the volume of visitors in a targeted manner. This is also in reaction to any continuing travel activities and restrictions.
drupa president Claus, Bolza-Schünemann, said: “Since we are currently assuming that fewer visitors from overseas will be able to travel to drupa 2021, we consider a reduction from 11 to nine days to be sensible in order to direct visitor flows more efficiently. At the same time, the duration of nine days ensures that running machines can still be shown, which is a unique selling point of drupa,”
Despite some corona-related cancellations, the current booking status remains at a high level with over 1,500 exhibitors and a net hall space of more than 140,000sq m This once again underlines the industry’s confidence in the international appeal of the event and the need for face-to-face meetings, acquisition of new customers or live presentation of running machines still exists.
In order to guarantee a professional and safe trade fair as usual, drupa not only adapted the general conditions but also relies on a hygiene and infection protection concept that is continuously adapted to the latest corona protection regulations and official requirements.