drupa 2020 is in demand

More than 96% of the planned 160,000sq m floor space for drupa 2020 has already been booked by companies from more than 40 countries.

Werner Matthias Dornscheidt, president and CEO of Messe Düsseldorf, said: “The companies in the print industry know that every four years they find the perfect platform to highlight innovation. They count on the world’s leading trade fair to launch new products and engage with clients and prospects effectively. We already see that key players will display their products in identical or even larger areas. The entire drupa team is already looking for the world’s product premieres to come.”

Sabine Geldermann, director drupa and global head print technologies of Messe Düsseldorf, is convinced that the trade fair will demonstrate the dynamism and innovative capabilities of the entire print industry.

She added: “drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets. It has become very clear that the fascination of print products increases with the constant development of technical possibilities. Print conquers new dimensions with haptic elements, innovative materials and embellishments opening a bright new world of customer experiences. In addition, future and cross-sectional technologies and in particular global megatrends have a major influence on our industry: applications for organic and printed electronics, nanotechnology and all further developments resulting from ‘industry 4.0‘ which will intervene in a large number of processes.

“In 2020, in addition to printing and converting processes, the focus will be on package printing, industrial and functional printing as well as additive manufacturing. Especially the growth potential of inkjet and expansion into new areas drives fast changing innovation. The drupa hotspots touchpoint packaging, Touchpoint 3D fab + print, dna – drupa next age and drupa cube will provide forums for knowledge transfer and dialogue that reflect the innovative spirit of the industry.”