Printwear & Promotion The Total Promotional Package
Dickies has unveiled its 2019-20 catalogue, featuring a brand-new layout plus 17 new products including a selection of t-shirts and shorts in time for the summer season.
The catalogue is over 300 pages long – the largest ever published by Dickies – and the new design aims to make it simple for tradespeople and retailers to use. For example, footwear products are split according to safety classifications, while other sections include hi-vis, trousers and shorts, tops and outerwear for quick reference.
James Whitaker, marketing director, Dickies Workwear, said: “Workwear is constantly evolving and tradespeople demand more from their clothing and footwear than ever before.
“The new catalogue provides a greater level of technical information than previous editions – all presented in a manner that’s easy to understand. This will help our customers to choose workwear that meets their requirements in terms of both safety and practicality, while new photography shows the products in context – especially important for tradespeople who are keen to buy products that will help to create a professional image.”
New products include the Dickies GDT Premium Shorts, which are lightweight and easy to coordinate with other items within the GDT Premium range. Practical features include a hard-wearing Cordura pocket, plus wide belt loops and hip pockets.
