Printwear & Promotion The Total Promotional Package
Global workwear brand Dickies has published its new catalogue, displaying a range of clothing and footwear across 22 sections, including 40 new products.
At 228 pages, the catalogue is the largest ever published by Dickies. New products include Industry+, an entirely new industrially launderable workwear range ideal for managed workwear services. Featuring Multinorm fabrics, it includes bib and brace, trousers, jackets, shirts and coveralls.
Products are split by ranges, special features and industry-specific, with symbols to help tradespeople quickly identify attributes such as water resistance and breathability. An updated What’s Your Colour chart helps to co-ordinate items across ranges, while the new trouser and jacket comparison chart makes it easy to shop for these items according to specific criteria (from jackets with hoods to trousers with reflective detail, for example).
Marketing director, Dickies Workwear, James Whitaker, said: “Our workwear is relied on by tradespeople in all kinds of working environments and, as such, they have a broad range of requirements for their workwear. We’ve tried to make it as simple as possible for them to find what they need to support them in their jobs, including on-location photography to help bring our products to life.
“This is particularly important for today’s tradespeople, who are increasingly demanding workwear that helps them to cultivate a modern, professional image, as well as providing all the practical benefits they rely on.”
The catalogue’s footwear section displays details on Dickies’ latest sole innovations, while the clothing ranges featured include the popular Pro and Eisenhower ranges.
In line with Dickies’ efforts to operate sustainably, the catalogue is printed on Carbon Balanced paper.
