Dickies celebrates passion for the trades with new campaign

Tom Weaver, carpenter and joiner at TW Carpentry, tells of his passion for relief carving as part of Dickies’ new campaign

Dickies has launched a campaign celebrating the passion and skills of tradespeople who inspire others with their dedication and ingenuity.

Whether it’s the creativity of those who make a living with their hands or the dedication of tradespeople who are always looking for new ways to do what they do best, the initiative includes a series of videos featuring tradespeople from a range of disciplines. This includes a stonemason, carpenter, brewer, sign painter and vehicle painter and explores their work and what they love about it.

James Whitaker, marketing director for Dickies, said: “Ever since Dickies was first established in 1922, we’ve been making clothing and footwear to support people who work in a wide variety of trades – creating goods as hard-working as they are.

“We know that across the trades we support, there are many people who are really passionate about their jobs and this campaign is a way to celebrate that. The people in our videos have an independent spirit, a strong focus and a love for their work that shines through. They feel privileged to do what they love every day and can’t imagine doing anything else.”

Dickies’ series of videos will be featured on the blog.

Are you passionate about your trade? Do you have any work you’re particularly proud of?

Dickies would love to see examples of your work on social media. Just tag Dickies at @DickiesEurope on Twitter, @dickiesworkwearofficial on Instagram or post on Facebook @DickiesWorkwear. Use: #mydickiesworkwear and you might get featured on Dickies’ social media feeds.

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