Dickies appoints a new UK sales director

After two decades as the sales and marketing director at Dickies, Maurice Morton is retiring on a high and has handed over the reins to his successor.

Rob Haines, who has been leading the way as regional sales director, has been overseeing the main UK accounts. He brings with him a wealth of experience.

Mr Haines said: “This wasn’t my first role at Dickies. I started my sales career selling workwear and tools to end users.  In 1995 I joined the Dickies sales and marketing team and stayed until 2001. I left to broaden my horizons and took on a role selling construction materials.

“This gave me a far broader knowledge of the construction industry and the needs of builders’ merchants.”

Mr Morton kept an eye on the young entrepreneur and four years later Mr Haines was enticed back into the Dickies fold as a regional sales manager. Within two years he was promoted to regional sales director which ultimately led him to his new role as UK sales director. His wider remit incorporates far reaching sales strategies for the sales division.

Mr Haines said: “I am delighted to have been appointed sales director, cannot wait to expand further into the UK market and am looking to move into new areas. We have some dynamic plans currently being put into action – so watch this space.”

Mr Morton added: “Rob is charismatic, with an innate understanding of the market place. He is a perfect choice for this role and I know he will make me proud.”