Delight your clients through subtle promotional gifts

Retaining your customers can be tricky, especially if they don’t feel special to you. But there are simple ways you can find ways to show your appreciation for their services and loyalty to you that also give a subtle reminder of your brand.

These days there are many different gifts you can send to your customers, but some have more of an impact than others. So where to start?

Image 1-altPersonalised notes

 As a lot of communication is now done through digital devices, sending a hand written note can show a lot of appreciation. Whether it’s in the form of a postcard, memo paper or a simple thank you note, this small gesture may be labour intensive, but shows just how much they mean to you.

Although this can be done at any time of year, there are many occasions where this works even better. Christmas, Valentine’s Day and your customer’s birthday are just some occasions where this becomes even more important.

Social media shout out

 Contrary to the point above, use your digital presence to shout out to those clients that may need a little TLC. Using social media to make your client’s aware of your company and showing that you’re thinking of them is the ideal way to keep them engaged and sure they area priority to you.

Many businesses are great at replying to people on Twitter without there having to be a complaint made first. Make the first move with your customers and they will appreciate your efforts to keep them engaged and interested in what you have to offer.

Image 3Promotional presents

 A gift isn’t something that has to cost the earth to mean something, as the saying goes, it’s the thought that counts. If you have a large customer base, then something such as stationary is the perfect gift for your clients, and to ensure they know it’s from you, stamp it with your brand.

Promotional pens, desk pads, and memo pads are ideal for sending to client’s if you have a tight budget – see a full range over at Pen Warehouse. However if you want to send promotional gifts that are sure to wow, then phone and tablet accessories such as portable chargers can make a lasting impression.

Reward your customers randomly

Showing appreciation for your customers comes from doing something sporadic and often clients feel delighted if you offer something that saves them money. Whether it’s money off their next purchase, or a discount on their on-going membership for a month; it could even be a promotional voucher for another one of your products or services, it’s a win-win for you.

Some companies have even gone as far as sending coffee vouchers or money off a lunch to say thank you to their customers. Although this approach doesn’t directly promote your services, it still gives your clients an indication that you’re worth continuing to work with.

The power of promotional products shouldn’t be under estimated, but neither should the impact that delighting your customers can have on reoccurring business. Find a way to show your appreciation and allow both your business and your clients to reap the rewards.

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