Cordura brand collaborates to evolve women’s workpants

Cordura brand and Artistic Milliners have collaborated in the evolution of a new choice of workpants from USA women’s workwear specialist Dovetail.

This marks the debut of the Noir No Fade Black Cordura denim, part of the Artistic Milliners Supercharged Cordura Denim collection.

With the development of Noir denim from Artistic Milliners, the denim company of the future; Cordura brand was able to help Dovetail deliver a tough, sustainable workpant for women.

Dovetail is a company set up and run by women – dedicated to designing and producing workwear for women.

Sara DeLuca, co-founder, said: “We build radical pieces out of need. Women tell us what they want and we go from there. Our latest Maven and Britt style pants with No Fade Black Cordura Denim came from a request from our most hardcore customers, who asked for the toughest possible pant.

“At the same time, we were getting requests for a nonfading black pant, from women who work in tough roles as roadies, theatre techs, and film crew. These pants are up to four times stronger than regular cotton denim and have a comfy stretch. There’s also a built-in long lasting softness that comes from the supple wood-based Lenzing Tencel branded modal fibres used. These fibres come from a blend sustainable wood sources and that’s important, because sustainability is a key factor now for our customers.”

Ebru Ozaydin, based in New York, is senior vice president of sales and marketing at Artistic Milliners – and one of the world’s leading specialists in the development and production of advanced next-generation denim fabrics.

Ms Ozaydin explains: “Artistic Milliners is a world player in the denim sector, and we were delighted to work with Dovetail and the Cordura team. Both these brands share our own innovative attitude to coming up with relevant solutions for today’s market. As a recognised UN pioneer in sustainability, our team was excited to harness our expertise to tackle Dovetail’s challenge.

“And we were able to deliver with the debut of the Noir (No Fade Black) denim that’s part of our Supercharged Cordura Denim collection. This is an exciting portfolio of durable, long-lasting, high-performance tech denims for today’s stylish and comfort-driven consumers. Specifically, Noir is a black performance denim designed with “5S” technology: Softness, strength, stay-black colour, stretchability, sustainability.  Truly special, this is a fabric that’s luxuriously soft and stretchy, eco-conscious, extremely tough and designed not to fade.”

Cindy McNaull, business development director at Cordura, added: “At Cordura our belief is that: sustainability begins with products that last. Quite simply, the longer something lasts the less need to throw it away and consume yet more resources.  What an incredible experience it was for me personally to be working with such a talented team – and in particular, to help develop a solution that was specifically addressing women’s workwear needs.

“When Ebru and I first met Sara, we were excited by her vision of creating the toughest—but still comfortable and stylish—women’s workpant. I knew from our decade-long partnership with Artistic Milliners, that this team would be ideally suited to bring creative and sustainable solutions to meet the customer and product needs outlined by the Dovetail community.

“We worked closely together, pooling ideas and combining our strengths. Resulting in the launch of Supercharged Noir Cordura Denim in these new Dovetail pant styles. Like the women they were designed for, when faced with the toughest tasks these are products designed not to fade or give up any time soon.

“This is very much how I see the future. A future based on innovation through collaboration and building durable relationships and products designed to withstand the test of time.”