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In an article which featured in Innovation in Textiles in March, Coloreel’s innovative embroidery solution was noticed for how it unlocks business’ sustainability potential.
The article focused on various members of the Textile Machinery Association of Sweden and their contribution to Scandinavia’s Textiles 4.0 circular revolution.
Coloreel’s technology enables the high-quality and instant colouring of a textile thread while it is actually being used in production and can be paired with any existing embroidery machine without modification. By instantly colouring a white base thread during production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.
This provides big benefits when it comes to sustainability. There is a significant reduction in wasted inks, while water usage is minimised, and production speeds are increased. The technology allows set-up and lead times to be reduced as well as significant flexibility in production schedules, while eliminating the need for large thread inventories.
VP of sales and marketing at Coloreel, Mats Sjögren, was quoted in the article as saying: “Our system is allowing customers to achieve colour effects that have never been seen before – and at a new level of efficiency. We are setting the new benchmark for the embroidery industry.”
Despite the COVID-19 pandemic, Coloreel, has recently successfully delivered units to companies in Europe, the United States and Asia.
