Coloreel introduces the revolutionary thread colouring unit in the USA

The Coloreel unit

Coloreel has partnered with Hirsch Solutions to introduce the revolutionary thread colouring unit to the American market.

Hirsch Solutions is the largest garment decorating equipment distributor in the world.

Kris Janowski, president of Hirsch Solutions, said: “We are excited to explore the Coloreel opportunities within the USA market.”

The USA market covers the whole spectra of the embroidery industry with companies in both fashion and sport. The entire USA market is about 85-90% of the whole European market and it contains a lot of single head embroidery machines. The USA market has come far in the personalisation trend, which is growing globally.

The first product based on the Coloreel technology is a groundbreaking thread colouring unit that works with any existing industrial embroidery machine. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.

Magnus Hellström, VP sales and marketing at Coloreel, added: “This is an important step into an important market where the Coloreel unit can be used to the fullest extent. The American market is made for Coloreel since they have the largest personalisation market in the world.”

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