Coloreel enjoys successful product launch

On September 17 to 20, Coloreel introduced to the European market its instant thread colouring unit at Avantex in Paris.

The product launch of Coloreel’s instant thread colouring unit and the included colourisation software Coloreel Studio received a welcome reception.

Over a thousand visitors came by the Coloreel stand to learn more. Embroidery producers, digitisers, designers and apparel manufacturers including high-level brands were very impressed by the Coloreel unit and many requests to buy the revolutionary product were made.

Joakim Staberg, founder and innovator at Coloreel, said: “Finally, after many years and so much hard work, we have now launched our first product! The market response is exceptional and it’s very inspiring that people came to Paris from all over the world just to meet with us.”

Coloreel distributors, leading brands in the apparel industry, partners and end-customers came to celebrate this historic product launch with the Coloreel team.

Magnus Hellström, VP sales & marketing at Coloreel, added: “I feel proud and happy, all the visitors were impressed, both the ones we have had contact with earlier and the new ones we meet for the first time. We have every feature people ask for in the Coloreel unit and that feels great.”

Shipping of the Coloreel units to customers in Europe will start at the beginning of 2019 with the USA following. The next step for Coloreel is to broaden the distribution in a very quality assured and service-oriented way. The product launch of the instant thread colouring unit was a clear indication that the whole world is longing for this product.