Torbjörn Bäck has been appointed the new CEO of Coloreel as the company continues with its extensive and international growth strategy.
With previous experience from various senior positions at companies such as Camfil, Nederman and IBM, Mr Bäck will steer Coloreel and its unique patented technology for digital dyeing of textile thread on-demand into a prosperous growth journey.
Mr Bäck will succeed Mattias Nordin who will transition to a new role within Coloreel as senior vice president business development.
Anders Persson, chariman of the board, said: “We like to take the opportunity to thank Mattias for his great contribution during his four years as CEO.”
Mr Bäck most recently came from the role as president of Camfil Northern Europe, an international manufacturing group with world leading technology. Prior to this, he was senior vice president for Nederman in Asia Pasific. From his previous career, Mr Bäck has a long industrial experience from sales and marketing, product management including hands on leadership experience for how to create growth for products and innovative companies.
Mr Persson added: “After a thorough search process, we are pleased that Torbjörn has agreed to join Coloreel. Torbjörn is a highly experienced and trusted senior leader with strong international experience. The board and I are convinced that Torbjörn is the right person to lead Coloreel to the next level of our scale up and international expansion.”
Mr Bäck said: “I am very excited to join Coloreel. Our strong offering for high-quality digital dyeing of textile thread on-demand will fundamentally change the textile and embroidery industry. I look forward to work with the entire organization and our partners to execute on the strategy and to grow Coloreel. The fact that our products enable sustainable and stunning fashion and apparel details makes me proud and excited about the journey ahead.”