Clothes2order acquires Fabryx

Clothes2order has acquired Fabryx, a we technology start-up that has built an online platform for clubs and teams to sell merchandise to their members and fans.

Fabryx., part of Brilliant Tech, has been building and testing this platform the last 18 months.

Clothes2order will now make this technology available to its growing customer base, as well as rapidly reach more clubs and teams across the country who currently find ordering member merchandise a headache.

Clothes2order managing director, Sam Jones, said: “The Fabryx solution is centred around making life easier for people ordering merchandise, from local tennis clubs to major enterprise organisations. This is perfectly aligned with our objectives at Clothes2order and see the Fabryx solution as something that can benefit our existing customers and help us grow into exciting new markets.

“Clothes2order’s resources and expertise in on-demand custom branding and fulfilment makes it a perfect home for Fabryx.”

Brilliant Tech’s sales, fulfilment, and marketing will be integrated into Clothes2order’s Manchester operation. Website operations will continue to be run from its London office.

Fabryx customers already include numerous independent sports clubs, charities and international sports events with plans in place to more than 10x the number of clubs and organisations onboard over the next 12 months.