Industry Advice

Workwear that works for you

This month Danielle Park and Natalie Greetham of Madeira UK share their top tips for targeting the workwear market with perfect embroidery. The workwear industry is one of the fastest growing sectors of garment embellishment, now more than ever branded workwear plays a role in company marketing and developing a …

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Optimising your designs with RIP oftware

If you own a heat transfer printer or even if you’re only looking, the chances are that you know what RIP software is. The raster image processor, better known as RIP, optimises the image you see on the screen in preparation for printing. Simple. John-Paul Burton, director of Your Embroidery …

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Setting the price that is right

In this month’s article, Andrea Evans, Sawgrass’ international marketing manager, tackles the tricky subject of pricing products correctly to make a profit. One of the most common questions we hear from product decorators is, ‘How much should I charge for this product?’ On the surface, this may seem like a …

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Making it easy for you to be unique!

The market for printed T shirts has grown consistently over the last years – this makes it even more difficult to attract new customers. Folker Stachetzki, marketing manager at Brother, details how you can stand out in this crowded marketplace. For sure there are several ways to stand out from …

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From startup to being on the map

Did you miss Gillian Suggett’s seminar at Printwear & Promotion LIVE! in January? Here she provides an overview of her presentation, along with some useful information that you can take away. I have been attending Printwear & Promotion LIVE! for many years under various guises, firstly with Wilcom and then …

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Direct to garment printers in 2019

Direct to garment printing (DTG) is a relatively new addition to the garment decoration industry and has been around for about 15 years. Peter Wright, managing director of Amaya Sales UK, reports on how these machines have changed over the years and what you can expect in 2019. Initially they …

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Step up your game with 3D embroidery

In an industry that is constantly expanding and pushing the possibilities of current technologies, it’s important to experiment with different techniques in order to create new, unique and eye-catching designs. This is where 3D embroidery can take centre stage. John-Paul Burton, sales director at Your Embroidery Services Ltd, elaborates. While …

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Sublimation production tips to help save time and money

Time is money in the sublimation industry. The more units you can make in an hour, the more profit you see. Jimmy Lamb, Sawgrass’ manager of education, reports. Being able to reduce your downtime is a critical step in optimising production, which is why we are offering some advice for …

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