Industry Advice

Over the last few years, many direct to garment printer manufacturers have been trying to perfect printing onto polyester. Some have managed to print reasonably successfully, but when cured and wash-tested they have failed miserably. The print would just wash off. Here, Peter Wright, managing director of Amaya Sales UK, …

Gone are the days when you could have any colour you like as long as it’s white! In the dye sublimation and digital printing market, some ground-breaking solutions mean that product decorators need never be limited to white or light-coloured polyester again. Here, Andrea Evans, Sawgrass’ international marketing manager, explains …

Andy Rogers, marketing manager at Target Transfers, outlines in this month’s transfer print column the best practices for looking after your heat press and getting the best transfer results. Follow instructions The key to a successfully decorated garment lies in proper application. Always follow the application instructions included with your …

Peter Wright, managing director of Amaya Sales UK, has provided some useful advice for those new to embroidery or considering the purchase of a new machine. He suggests that you keep an eye out for the dangers which could cost you money and may not give you the production and …

This month Danielle Park and Natalie Greetham of Madeira UK share their top tips for targeting the workwear market with perfect embroidery. The workwear industry is one of the fastest growing sectors of garment embellishment, now more than ever branded workwear plays a role in company marketing and developing a …

If you own a heat transfer printer or even if you’re only looking, the chances are that you know what RIP software is. The raster image processor, better known as RIP, optimises the image you see on the screen in preparation for printing. Simple. John-Paul Burton, director of Your Embroidery …

In this month’s article, Andrea Evans, Sawgrass’ international marketing manager, tackles the tricky subject of pricing products correctly to make a profit. One of the most common questions we hear from product decorators is, ‘How much should I charge for this product?’ On the surface, this may seem like a …

Apparel e-commerce and online shopping are growing rapidly, serving customers need for variety, personalisation and self-expression and by so, changing the traditional supply chain from supply and demand to demand and supply. This month Peter Wright, managing director of Amaya Sales UK, talks web-to-print technology and how this can help …

Do your existing print customers ever ask if you do embroidery production? If you say no, what is your customers choice? They must shop around and find an embroiderer, which is not too difficult. Then, the problem for you is, the embroiderer offers to do their print work. This could …

The market for printed T shirts has grown consistently over the last years – this makes it even more difficult to attract new customers. Folker Stachetzki, marketing manager at Brother, details how you can stand out in this crowded marketplace. For sure there are several ways to stand out from …