Industry Advice

How to remove the bottle neck

William Shorter, of SPT Sales + Marketing, explores the automation of the screen printing process and how removing bottle necks will keep screen printing ahead of digital printing. There is a general perception that comes from the marketing in magazines and social media, that digital printing is growing in strength …

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Are you suffering from tension?

This month Jas Purba, managing director of ETC Supplies, discusses tension and how to overcome this all too familiar embroidery problem.  I am not referring to the mental type of tension but your thread tension. The single biggest problem we encounter in the embroidery industry is poor thread tension settings. …

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True DTG printing on polyester is now possible

Over the last few years, many direct to garment printer manufacturers have been trying to perfect printing onto polyester. Some have managed to print reasonably successfully, but when cured and wash-tested they have failed miserably. The print would just wash off. Here, Peter Wright, managing director of Amaya Sales UK, …

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A world of colour and cotton

Gone are the days when you could have any colour you like as long as it’s white! In the dye sublimation and digital printing market, some ground-breaking solutions mean that product decorators need never be limited to white or light-coloured polyester again. Here, Andrea Evans, Sawgrass’ international marketing manager, explains …

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Best practices for heat presses

Andy Rogers, marketing manager at Target Transfers, outlines in this month’s transfer print column the best practices for looking after your heat press and getting the best transfer results. Follow instructions The key to a successfully decorated garment lies in proper application. Always follow the application instructions included with your …

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Avoid the dangers

Peter Wright, managing director of Amaya Sales UK, has provided some useful advice for those new to embroidery or considering the purchase of a new machine. He suggests that you keep an eye out for the dangers which could cost you money and may not give you the production and …

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Workwear that works for you

This month Danielle Park and Natalie Greetham of Madeira UK share their top tips for targeting the workwear market with perfect embroidery. The workwear industry is one of the fastest growing sectors of garment embellishment, now more than ever branded workwear plays a role in company marketing and developing a …

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Optimising your designs with RIP oftware

If you own a heat transfer printer or even if you’re only looking, the chances are that you know what RIP software is. The raster image processor, better known as RIP, optimises the image you see on the screen in preparation for printing. Simple. John-Paul Burton, director of Your Embroidery …

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Setting the price that is right

In this month’s article, Andrea Evans, Sawgrass’ international marketing manager, tackles the tricky subject of pricing products correctly to make a profit. One of the most common questions we hear from product decorators is, ‘How much should I charge for this product?’ On the surface, this may seem like a …

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