Industry Advice

Dye sublimation: At the leading edge of printing progress

Encarna Luque, product manager – textiles & inks at Roland DG, explains how dye sublimation transforms commercial printing, providing key advice when investing in dye sublimation printers. Dye sublimation has changed the printing game in a big way. A genuinely transformative method, it has allowed businesses to explore new printing …

Read More »

Embroidery on shirts and blouses – how good is yours?

In this month’s article, Jas Purba, managing director of ETC Supplies, provides some top advice on embroidering shirts and blouses. The first thing I see on someone wearing an embroidered shirt or blouse is the puckering around the embroidery. During Printwear & Promotion LIVE! in April, I noticed this on …

Read More »

It’s not all about white toner…

Charlotte Darling, director of Amaya Sales UK, takes a look at the alternatives to using white toner to produce stunning prints. Printing on darks and the use of a white base seems to be at the forefront of everyone’s mind in our industry, whether it is for direct to garment …

Read More »

A path from entry-level to industrial DTG

Dmitry Sarbaev, managing director of FLUXMALL DTG, shares some tips and trips to help you build a successful DTG business. The recent FESPA Global Print Expo shows that we are living in the exciting times of the industry transformation when even entry-level direct to garment printers are able to run …

Read More »

Pet tested and owner approved

Creating projects for your pet has never been this fun! Sawgrass’ marketing manager, Sarah Cannon, runs through how you can tap into the growing UK pet market. Through the magic of sublimation, you can now create one of kind products for your favourite pet! Personalise their bowls, collars and bandanas …

Read More »

How to update your website for maximum impact

AIM’s UK marketing manager, Amy Johnson, provides a handy guide to boosting your website’s performance – after all your website is your best tool to generate interest and sales for your business. Choose your layout to suit yours and your customers goals  Your digital shop front is one of the …

Read More »

How to drive growth with customisation

In this article, Nick White, pro graphics business manager, Epson (UK), explains how you as a garment decorator can drive growth with customisation. Have you considered what exciting opportunities the custom apparel market could offer your creative print production environment? It is set to grow by USD 1.13 billion from 2020 to …

Read More »

Get into gear

Madeira UK’s Maria Potter, business development manager and Natalie Greetham, marketing manager, take a look at embroidery in motorsport in this month’s embroidery column. Rallycross, hill climb, stock cars, karting, grass tracking, all these motorsports have brightly coloured logos which often include lightning flashes, quirky fonts, and borders all around. …

Read More »

Product sampling: Is this marketing strategy worth the investment?

In the eyes of a consumer, free samples are obviously worth it, but what about for the business? Jeremy Freedman, managing director of Guardpack, tries to answer this question. With Opinion Research Corporation discovering that 81% of consumers are more likely to try a product after receiving a free sample, …

Read More »

Why you need to be using Instagram reels to grow your business

Did you miss Instagram expert Estelle Keeber of Immortal Monkey at Printwear & Promotion LIVE! in April? Well, if so, in this article Estelle explains why you need to be using Instagram reels to grow your business in 2022. With Instagram announcing that it is no longer a photo sharing …

Read More »