Visitors to this year’s Brand Licensing Europe will be able to experience a whole raft of new attractions and exhibitors.
The new Gaming Activation Area will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store.
Elsewhere on the show floor, Sony Interactive Entertainment Europe, Sega, Capcom, Activision Blizzard, King and The Pokémon Company are among the global gaming giants already confirmed to exhibit in October.
BLE will also feature an expanded Brands & Lifestyle Theatre Programme to include more sessions during each and every day as well as interactive performances and demonstrations each morning. There will also be a newly revamped Product Showcase.
With exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase, BLE 2017 is also boasting its biggest ever sports line-up.
Anna Knight, BLE brand director, said: “We are so excited to be rolling out these new initiatives for visitors to BLE in October. Gaming is a huge untapped market – one we know our visitors will really benefit from discovering. And this year’s educational programme is our most comprehensive yet – unmissable for both buyers and manufacturers whether new to, or already familiar with, the power of licensing in business.”
Visitor registration to BLE, which will take place from October 10 to 12 at Olympia London, has now opened.