The launch of Blue Max Banner’s Printwear, Workwear and Sportswear brochure, forms part of a new brochure strategy for the company.
The 60-page brochure is now available to order and features original lifestyle photography of the entire adult portfolio, all shot on location in the South West of England.
Coming in a handy B5 six, the brochure is divided into five clearly identifiable colour-coded sections, enabling customers to find what they want, quickly and with minimal fuss.
The opening gambit is Blue Max Banner’s world renowned Polo Shirt collection. This season, customers can choose from six different polo shirt stock-held designs including the brand new Action Polo – a 200gsm garment with all the quality credentials synonymous with Blue Max Banner but in this instance, combined with outstanding value for money. On offer in this new design are 11 colour options and sizes that span a vast spectrum from XS to 5XL .
Customers can then move on to further garment categories including sweatshirts, outerwear knitwear and last but not least, sportswear, including ‘Orion’ – a capsule collection of technically-advanced garments including the best-selling, multi-functional, Orion Splash Top.
Nigel Plenderleith, Blue Max Banner’s managing director said: “The strategy for 2015 which has resulted in two brochures, one dedicated to schoolwear, the other to adultwear, is a direct result of customer research. Our non-schoolwear customers felt that our existing brochure design, combining the two portfolios, was confusing. We are confident that by creating two distinct brochures, we can deliver a much clearer message to all of our customers. We look forward to receiving their feedback.”
For more information visit www.bluemaxbanner.co.uk