Printwear & Promotion The Total Promotional Package
Bella + Canvas’ first company blog has been branded as Beyond the Blank. It boasts in-depth resources for visitors including video, text, infographics and links to social media outlets.
The name was chosen because so much of the story of a T shirt happens after it ends up in the hands of a customer.
Content on the site has been divided by category and offers tutorial articles, as well as editorial pieces focused on industry issues.
Summer Barry, wholesale brand manager at Bella + Canvas, said: “We wanted to create a central resource hub for all our customers where they can learn more about the brand, get printing tips, business tips, and decoration information.”
Ms Barry adds that the blog provides users with a behind the scenes look at company culture and the manufacturing process of the company’s T shirts.
She adds: “We have a broad range of customers including screen printers, brands, and small businesses who all have different needs. This means our articles will cover beginner to expert topics alike.”
Beyond the Blank bloggers include Bella + Canvas staff and contributors from throughout the industry lending their knowledge. The blog also features an open call for writers with experience in the apparel industry to contribute content.
The initial plan is for the blog to be updated once a week with a new article.
