AWDis brands now 100% free of animal products

All AWDis brands are now PETA-approved as being 100% free of animal product.

The company has actually operated as zero animal products for some years, but has now had its processes reviewed and approved by PETA.

Kirsten Ferrol, deputy product manager at AWDis Brands, said: “It is important for us firstly to be recognised as a progressive compassionate business that is committed to creating products produced the right way and secondly, we wanted to clearly sign-post our vegan products to help ethical consumers purchase from AWDis brands with confidence, safe in the knowledge that they’re not supporting the exploitation of animals.”

In addition to this, AWDis only uses factories that are either WRAP (Worldwide Responsible Accredited Production) certified, SMETA/SEDEX certified, or members of BSCI (Business Social Compliance Initiative). This enables the company to monitor every step of the entire manufacturing process, from yarn to garment.

Ms Ferrol added: “We recognise the importance of our responsibility to ensure the manufacturing methods used match the ideals of those who love and wear our products and becoming PETA-approved was a great milestone to be able to add this cruelty-free stamp to our products.”

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