ASBCI technical seminar highlights the challenges of risk assessment and product development in the fashion industry

Keynote speaker Sheikh Minhazuddin of TÜV SÜD

The ASBCI’s latest technical seminar on Thursday, September 26 opened with a comprehensive overview of product safety regulations from keynote speaker Sheikh Minhazuddin, deputy general manager for R&D, technical governance and regulatory compliance at TÜV SÜD.

Mr Minhazuddin discussed the responsibilities of product manufacturers with regards to putting safe products on the market, particularly childrenswear. He looked at recall statistics, identifying the most common reasons for product recalls – strangulation, choking, and chemical hazards – and detailed relevant standard updates. He also addressed specific risks in depth, explaining the hazards of certain design features and product categories and what can be done by industry to reduce the number of incidents.

Sarah Anderson from M&S provided a detailed look at the importance of hazard assessment to control risk in childrenswear and explained why an understanding of child development is the starting point for developing safe products. Ms Anderson ran through the different stages of development and the hazards associated with the exploration strategies children use – from choking and strangulation to suffocation, ingestion, insertion, laceration, irritation, restriction of vision, and toxicity – as well as possible mitigation strategies.

Industry consultant Geraldine Cosh delivered an entertaining presentation that focused on giving delegates the knowledge and tools to conduct both risk and hazard assessments effectively. She explained how multiple resources should be used to identify potential hazards, including injury databases, social media, and recall reports, and how these combine to determine foreseeable use.

Building on this, Ms Cosh led an interactive workshop session in the afternoon, which challenged delegates to conduct a hazard assessment on a variety of products, including a mermaid tail, a baby’s sleepsuit, a sequinned top, and a pair of summer shoes, ultimately asking: would you sell this product? In addition to discussing the hazards identified during the exercise, she encouraged the groups to think about ways in which these could be designed out and whether the issues amounted to non-compliance or simply an unsatisfactory product.

Geoffrey Willis, international senior apparel industry specialist from Trigon, focused on the commercial risks facing fashion brands in the era of offshore sourcing, particularly the loss of control over manufacturing and the consequent loss of manufacturing knowledge among buyers. He argued that the most effective strategy to combat sourcing risks is to ensure you have a thorough understanding of the capabilities of factories, and outlined an assessment method that covers everything from facilities and processes, production performance and planning to quality, human resources, materials sourcing, and service.

The day concluded with a Q&A session. Delegates put their questions to an expert panel, which included the seminar speakers and risk assessment experts Alan Ross from HSTTS/MTS and Ian Strudwick from Shirley Technologies. Questions ranged from how to use product safety standards and guidance documents, reconciling the need for constant innovation with product safety, and the point at which foreseeable use becomes misuse.

ASBCI chairman, Alistair Knox, said: “We are delighted at the success of this seminar and its more interactive format. In addition to excellent presentations from our expert speakers, we saw active and animated discussion among delegates in the workshop session, and a lively Q&A. There was a recognition that everyone shares the same problem – the challenge of creating a product that will do no harm – and it was a great networking opportunity for everyone involved.”

Claire Franco, global technical account manager at TÜV SÜD, added: “It has been a pleasure to work with the ASBCI and speakers on an amazing event,’ said. ‘The day brought together various risk assessment approaches and resources, from looking at concepts, to what to look for and ask of potential factories, to how consumers foreseeably interact with and use products, and how these steps can be tailored to meet the requirements of businesses.”

The seminar was chaired by Ian Morris, head of the ASBCI technical committee. It was sponsored by global testing and certifications provider TÜV SÜD.

Check Also

All change for Sign & Digital UK 2020

Sign & Digital UK is returning to Birmingham’s NEC from April 28 to 30 with …

PSI celebrates 60th anniversary

For 60 years the International Network of the Promotional Products Industry has celebrated sustainable business, …