As the appetite for informal dining concepts continues, so does the demand for staff uniforms that are cool, casual and reflective of the latest high street trends.
2018 has seen Premier expand its popular Artisan Collection to the next level with quirky designs, beautiful fabrics and clever combinations. Uniform styles can be just as varied as the types of restaurants out there, so the brand offers minimalistic and subtle options through to loud and proud choices.
Premier recognises that hotels, bars and restaurants often have scores of staff performing a critical role in service and Laura Dutton from the brand’s marketing team has identified a few key pieces in this year’s range that has everyone covered.
“Our 100% Artisan Leather Apron is a truly beautiful piece and should be awarded to those who possess a level of professional craftsmanship; a bartender mixing unique cocktails through to baristas and show cooking chefs who need to look the part.
“Front-of-house meet and greet staff make that critical first impression so a smart approach is called for here. Consider combining one of our Supreme Poplin Shirts with a Satin-back Waistcoat and Bow Tie for refined look. Waiting staff are the heart and soul of a venue so you can go big on personality pieces here! Look to our eclectic collection of Denim Aprons and team with a one of our hearty checked Cotton shirts or a stripy roll sleeve tee for a wholesome-vintage feel to service.
“The latest interior design concepts sees the kitchen as the main attraction which means chef and the team are on show in open plan environments and need to look the part. Chef will be the dish-of-the-day with our new Denim Chefs Jacket available in black and grey denim and is complete with matching skull cap.”
At heart of the hospitality wear collection lies the Colours Collection of aprons with key pieces in up to 60 colours and resellers can request free colour swatch cards to show their customers.