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Is digital printing a viable option for the traditional screen printer? A question Adelco would imagine most progressive screen printing companies have pondered.
If screen printers are to consider introducing DTG into their workshops, the print costs must come down to make DTG a financially feasible option. Either as an addition to the conventional screen print or as a replacement.
Over the last decade massive changes have incurred in the DTG market, manufacturers have made substantial improvements, including print quality and faster speed print speeds. The online market has taken this technology and run with it, benefiting both sectors extremely successfully.
Now it is time for the screen printers to benefit from the digital revolution. Kornit Digital has now reduced print costs so much that this now makes DTG a financially lucrative proposition for screen printers. As well as the financial gain, the reduction in staffing and the removal of all setup time and costs is a big draw to this technology.
Kornit has been a market leader in this improved technology, with much investment and time in continually developing solutions suitable that makes digital print suitable for the lower run screen print market. The introduction of the R-Series was a great starting point with print costs coming down by a staggering 30%, bringing the break-even point much closer to that of screen prints. Kornit has now released the new HD platform which brings the print cost down by a further 30% .This massive drop in print costs has not only made it practical but logical to consider digital prints either alongside or instead of screen printing.
Mark Smith from Adelco said: “Adelco is delighted to be able to offer the unique ability to screen printers to make digital print a more viable solution for their day to day work as a direct result of Kornit’s programme to drive down print costs.”
