Thanks to new research and development, The Pen Warehouse now offers spot colour printing on its range of soft-feel metal pens.
This is a first for the industry, giving distributors a new branding option on these popular products, with larger print areas and lower pricing.
Soft-feel metal pens have proved very popular over the last couple of years and demand for them is continuing to grow. These are metal pens with a rubberised coating to the barrel, giving a soft texture and a great tactile feel.
Initially, these products could only be laser engraved, but The Pen Warehouse was the first in the industry to introduce full colour digital printing last year. Now The Pen Warehouse Research and Development Laboratory has created a reformulated ink system that offers superb adhesion on this challenging print surface, allowing Pantone-match pad and screen printing to be available for the first time.
This new offering is now available on all soft-feel metal pens in The Pen Warehouse’s range.