Adelco announces major rebrand

Adelco has undergone a major rebrand to reflect the company’s evolution into a global manufacturing business.

Leigh Smith, CEO of Adelco, said: “Over the last 40 years Adelco have grown to be a well-known and respected brand. Our decision to launch our new logo and brand identity better reflects our market leading position, and our technically advanced offerings to the market

“Although the name stays the same our new identity is innovative, contemporary and professional, adjectives that describes not only our image but the systems we design, manufacture and service.”

Mark Smith, MD of Adelco, added: “The logo design represents our digital, modern and adaptable approach to all our products. The circular design represents our global footprint across six continents. The blue has been consistent with Adelco from the very beginning and it is important to keep that element of recognition as well as remembering our heritage. The new logo provokes a feeling of movement and inspiration and is designed to work across both digital and traditional channels.”

The rebranding includes a top-to-bottom redesign of the logo, graphics, communications and correspondence. Adelco’s new brand assets include a simplified, blue, grey and white logo, along with other visual communications that utilise simple, bold graphics to convey complex solutions in an understandable way.

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