AD Merchandise celebrates decade of success with ambitious growth plans

Trafford-based promotional products distributor AD Merchandise celebrates 10 years in business this month, laying out robust plans for the business’ future.

Founded by Amo Singh and David Moodie in 2009, the business has established itself as an industry leader, reporting a turnover of £3.9m in 2018, with a 10% growth expected for 2019, taking revenues to £4.3m.

Following a successful partner buyout in 2018 by managing director, Amo Singh, the company has announced ambitious plans for the future, and works with major brands such as Jaguar Land Rover, Bentley and Arriva.

As part of its growth strategy, AD Merchandise is launching a major recruitment drive to create jobs across all departments over the next six months, aiming to increase overall headcount by 20%.

The distributor and supplier is also making headway with a move to larger premises near MediaCityUK, set to complete in February 2020, and development of a new website, launching in Q1 2020.

Mr Singh, said: “The company’s decade of success is thanks to our hard-working team, all of whom have a big role to play in the future. We’ve worked together to build a new company vision in line with our growth plans – we have, and will always remain, a people-focused brand. Our people are the reason we’ve come this far and will be the foundation upon which we continue to grow sustainably for years to come.

“Lots of big changes are happening, but I want us to remember who we are. This is joyful industry to be in – the products we produce put smiles on people’s faces. We should never lose sight of that.”

The business is also making significant steps towards offering more sustainable merchandise options to customers, as well as looking at its own practices to reduce carbon emissions and drastically reduce single-use plastic waste.

Mr Singh added: “It’s our responsibility as a supplier to make more sustainable merchandise available to customers, as well as improving our own processes as a business. We’ve increased our eco-friendly product range by 50 per cent over the last 12 months and hope to build on this further in 2020.”

On Friday, October 4, AD Merchandise marked its 10th anniversary at the GM Bee Glitz and Glamour Ball at Lancashire Cricket’s Emirates Old Trafford ground, with AD Merchandise supplying goody bag items for those in attendance, designed to raise money for Royal Manchester Children’s Hospital, The Royal Infirmary and Manchester Mind.

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